The 2112 Group shines the spotlight on the past, present, and future of the channel in this year’s report, analyzing partner attitudes, behavior, and strategies, and highlighting opportunities and obstacles on the horizon.
Cloud computing and managed services are still big business for channel players, but partners feel the subtle sting of a letdown as those models don’t perform quite up to the promise of their hype.
The year has opened with copious challenges – among them, economic uncertainty, thinning margins, and inconsistent ROI on emerging technologies – but partners persist in their optimism. Most anticipate positive growth, have committed to investing in their own growth, and have begun to recalibrate their product and service portfolios with a view toward balance and more realistic expectations.
In addition, partners continue to pivot toward emerging technologies and higher-value offerings, such as Internet of Things, artificial intelligence, Big Data, and blockchain.
Read the Channel Forecast report for 2112’s specific findings on: