Cloud computing and managed services are still big business for channel players, but partners feel the subtle sting of a letdown as those models don’t perform quite up to the promise of their hype.
The year has opened with copious challenges – among them, economic uncertainty, thinning margins, and inconsistent ROI on emerging technologies – but partners persist in their optimism. Most anticipate positive growth, have committed to investing in their own growth, and have begun to recalibrate their product and service portfolios with a view toward balance and more realistic expectations.
In addition, partners continue to pivot toward emerging technologies and higher-value offerings, such as Internet of Things, artificial intelligence, Big Data, and blockchain.
Read the Channel Forecast report for 2112’s specific findings on:
- Channel growth and profitability trends
- Sales cycles
- Partner investments
- Technology growth potential
- Channel-vendor relations
- Value of distribution
- Future performance expectations, and more