While there’s ample optimism in the channel for 2023, challenges loom. Vendors are scaling back channel budgets and program investments. Partners are worrying more and investing less as they struggle with rising costs and fears of a brief but painful economic recession.
The keywords for 2023? Conservation and optimization. Vendors’ successful channel programs will continue on the path to optimization, an effort largely centered on conserving resources, trimming fat, and directing energy toward the highest-performing partners. Meanwhile, partners will continue to gravitate toward vendors that offer the right mix of value and reduced friction.
In the 2023 Channel Forecast report, Channelnomics shares insights from vendors and partners, highlighting opportunities and obstacles for both.