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2112 B2B Influencer Success Factors


This research-driven guide offers insights into the mechanics of influence in B2B sales and the factors that motivate successful influencers.

SKU: 2112R-B2B-Influencers-2020 Category:

Influencers are exerting greater sway over customer needs identification, brand consideration, product selection, and sourcing choices. In this first-of-a-kind research report, The 2112 Group identifies who influencers are and how vendors can engage them to drive customer engagements through direct sales, traditional channel partners, and marketplaces.


The report includes:


  • Overview of the B2B influence economy
  • How B2B influencers work
  • Best practices for vendor influencer programs
  • Benefits and returns from influence programs