Influencers are exerting greater sway over customer needs identification, brand consideration, product selection, and sourcing choices. In this first-of-a-kind research report, The 2112 Group identifies who influencers are and how vendors can engage them to drive customer engagements through direct sales, traditional channel partners, and marketplaces.
The report includes:
- Overview of the B2B influence economy
- How B2B influencers work
- Best practices for vendor influencer programs
- Benefits and returns from influence programs