If 2019 was the year of the plateau, 2020 looks to be the year of entrenchment as solution providers face the headwinds of price erosion and commoditization. The number of partners setting their sights on meaningful growth this year has dialed down to 80% from a heady 90%-plus at the beginning of 2019.
Yet despite the challenges that lie ahead, the channel continues to demonstrate cautious optimism and make necessary course adjustments along the way, rebalancing portfolios, committing to the service model, and beginning to embrace higher-value offerings. Citing those changes – and partners’ resilience – The 2112 Group echoes channel optimism, predicting that most partners will slightly outperform their subdued outlook by year’s end.
Check out the Channel Forecast report for 2112’s insights on:
- Channel growth and profitability trends
- Sales cycles
- Technology growth segments
- Strategic partner investments
- Channel-vendor relations
- Performance expectations for the future