Seven channel predictions for 2019 and beyond
Technology evolution is the catalyst that enables vendors and partners to sell more product and replace older products with
newer ones. Change is the motion in the technology lifecycle. And with those changes come new trends that reshape the industry,
business models, and channel practices.
The 2112 Group is a student of channel trends and dynamics. We study the industry to advise vendors on what will come next
in business models, partnership best practices, and technology consumption. We’re constantly looking at the trend lines to see
where the industry will go next and how that direction will affect channel strategies, structures, and operations.
In this special report, 2112 lays out seven predictions based on contemporary trends that will unfold over the course of 2019 and
beyond. Many of these predictions are years in the making; some are already well underway.
What’s certain is that all are going to change the way vendors and channel partners go to market in the near future and long term.