As vendors look ahead to the rest of 2021 and beyond, their channel chiefs are acting on the realization that COVID-19 has changed business models irreversibly. The average vendor is pouring more resources into its channel programs and initiatives, offering partners more training and marketing support, and re-examining its go-to-market strategies.   In the meantime, partners have to adapt to today’s realities while preparing themselves for tomorrow. Services will be the focal point in the channel as vendors put account acquisition and retention at the top of their priority lists. And while 2020 has left its scars, this report reflects the channel’s ongoing optimism.   Our 2021 Channel Chief Outlook report features detailed data on:

• Channel growth expectations
• Partner incentives and influencers
• Vendor investments in partner program growth
• Partner recruitment trends and goals