The channel proved resilient in the past year and remains the go-to-market mainstay for most technology vendors. As the pandemic recedes, regional economies expand and IT spending rises. Still, though, channel chiefs are keeping their expectations in check as emerging challenges loom. Supply chains around the world remain tangled. Inflation is rampant. Wages are increasing, cutting into profitability. And the war in Ukraine is making everyone edgy. Yet vendors’ investment in partner programs signals their faith in channel teams and partners to contribute to revenue productivity, market coverage, and a high-caliber customer experience. The results of this year’s Channel Chief Outlook survey show that opportunities and challenges go hand in hand. Check out the 2022 Channel Chief Outlook report for detailed data on:
- Channel growth expectations
- Channel budgets and spending priorities
- Revamped channel strategies and programs
- Partner training and enablement
Click here for your free personal invite to the March Channelnomics Brainstorm Community Call for a deeper look at the Channel Chief Outlook Report. Join Brainstorm today and access all of our research. Channel programs and strategies need to continually evolve in order to stay ahead of market shifts. One of the easiest ways to benchmark your efforts is to collaborate with peers and leverage current market trend information. The Channelnomics Brainstorm Service was created to do just that by bringing together industry experts, timely market information, and other tools.