There’s more trouble in sight for the tech space, but vendors remain confident in partners’ ability to produce revenue, provide market reach, and give end users the buying experience they desire.
The channel proved resilient in the past year and remains the go-to-market mainstay for most technology vendors. As the pandemic recedes, regional economies expand and IT spending rises.
Still, though, channel chiefs are keeping their expectations in check as emerging challenges loom. Supply chains around the world remain tangled. Inflation is rampant. Wages are increasing, cutting into profitability. And the war in Ukraine is making everyone edgy.
Yet vendors’ investment in partner programs signals their faith in channel teams and partners to contribute to revenue productivity, market coverage, and a high-caliber customer experience. The results of this year’s Channel Chief Outlook survey show that opportunities and challenges go hand in hand.
Check out the 2022 Channel Chief Outlook report for detailed data on:
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