The year 2020 was forecasted by Channelnomics, formerly The 2112 Group, to be a year of “entrenchment,” with channel players facing the dual headwinds of commoditization and price erosion. Nobody could’ve predicted what actually transpired these past 10 months as the COVID-19 pandemic swept the globe and sent channel players – and everybody else – reeling.
A robust lot, the channel has stepped up to address the rising demand for communications, collaboration, and security capabilities among end users. But the coronavirus wreaked plenty of damage, closing down businesses and forcing executives to change their business models and economic outlooks.
In the 2021 Channel Forecast report, Channelnomics continues to analyze growth trends, sales cycles, product segments, service requirements, and strategic investments that are critical to the evolution of indirect technology sales. Though our findings diverge from pre-coronavirus predictions, they demonstrate the dynamism and resilience of channel partners, with many expecting to weather the storm and enjoy brighter days ahead.
Check out the Channel Forecast report for Channelnomics’ insights on:
- Channel growth and profitability trends
- Sales cycles
- Technology growth segments
- Strategic partner investments
- Performance expectations for the future