Even as events resulting from the coronavirus pandemic continue to unfold, the initial impact on the channel community is profound. In just weeks, the channel outlook for 2020 went from optimistic to pessimistic. Nevertheless, in these early hours of the crisis, channel professionals are holding hope for a speedy recovery and are laying down plans to address market needs as they emerge.
The 2112 Group surveyed more than 100 channel professionals around the world over three days as the COVID-19 pandemic gripped much of the globe. The results of the survey provide a snapshot of what’s been happening in the channel as the crisis amplifies. It also provides a baseline for future comparison.
In this special report, you’ll learn how the channel perceives the impact of the crisis on several economic, strategic, and operational issues. Topics include:
- Global economic impact
- Disruptions to channel revenue performance
- Changes to marketing programs
- Reallocation of budget expenditures
- Investments aimed at weathering the economic downturn
- Anticipated changes in the channel population
- Post-pandemic recovery plans
This report is complimentary, courtesy of The 2112 Group, which is working to help all technology companies and their channel partners cope with the unprecedented COVID-19 pandemic.