Explore Channelnomics Resources

Secondary Package: 2112 Referral Program Success Factors


In a first-of-its-kind report, The 2112 Group examines vendor B2B referral programs – analyzing how partners perceive and use these evolving initiatives. Available 11/12.

SKU: 2112R-Referral-Program-1-1 Category:

The 2112 Group’s “Referral Program Success Factors” research delves into vendor B2B referral programs, examining more than 25 key program attributes to determine the factors that demonstrate value and drive partner participation. Our analysis delivers actionable, data-backed guidance for successful B2B referral program development. Covered topics include:


  • Effectiveness of referral programs
  • Criteria for referral program candidates
  • Referral program elements and compensation
  • Execution and management of referral programs



Secondary Package: $3,500


Report – Gain an in-depth understanding of partner referral programs with our detailed research report, complete with statistics, analysis, and directional guidance for channel leaders.


Executive Summary – Get a succinct overview of key research findings and recommendations.


Briefing – Take a deep dive into the data with a one-hour conference call led by one of our experts, who will guide you to a thorough understanding of the research findings and conclusions.


Presentation Deck – Share The 2112 Group’s research findings and conclusions with peers, internal teams, and additional stakeholders via this easy-to-distribute deck.


Suggested add-on – 2112 keynote: $8,000


Other package options:


Premier Package: $6,000

  • Report
  • Executive Summary
  • Briefing
  • Presentation Deck
  • Custom Write-Up

Suggested add-on – 2112 keynote: $8,000


Report (stand-alone): $1250