Sustainability Takes Root in IT Channel
The executive summary covers the highlights of our latest report, which examines the efforts tech vendors are making to “go green” with their channel partners.
Tech vendors big and small are extending key parts of their corporate environmental sustainability initiatives to their go-to-market channel strategies. By doing so, they hope to burnish their images as responsible business partners, create new revenue opportunities for themselves and their partners, and meet growing demand from end customers for more sustainable IT solutions.
The strategies and programs being implemented by leading tech vendors run the gamut from modest and tactical to ambitious and strategic. Many vendors offer resources to partners to aid in their sustainability journeys. A significant number provide education and awareness training. But others go further with financial incentives, new specialization programs for helping partners build sustainability practices, and recycling programs that encourage end customers to trade in old gear for new products sold by channel partners.
Channelnomics has examined several vendor programs and believes the tech industry and the channel that serves it have reached a tipping point. What was once a nice-to-have corporate commitment has now become a business priority. And so has embedding sustainability goals and initiatives into channel strategies. But there are risks, as corporate giants such as Delta Air Lines and H&M are discovering.
In this Channelnomics executive summary, we present an overview of the full report, where we offer insights on vendors’ sustainability efforts in the channel.