Market development funds (MDF) and co-op marketing – foundational elements of vendors’ indirect-sales efforts – have been around as long as the technology channel itself. Yet these marketing initiatives generally lack clarity and standardization across the board.
In its latest report, “The Mechanics of MDF,” 2112 uncovers insights into 25-plus MDF and co-op programs, citing benchmarks around utilization, structure, eligibility, administration, and more. Vendors can use that data, as well as suggested best practices from 2112, to assess and enhance their partner marketing programs.
