Anitian | Channelnomics

13 Nov 2017

Vendors Need an Outside-In Approach to Channel Programs

Too often, vendors build programs solely to service their own needs. They need to take more consideration of what partners need and partner business models to drive better channel results....

Podcast: Everything Wrong With the VAR Model

Former VAR turned service provider Andrew Plato of security specialist Anitian joins Pod2112 to discuss everything that’s wrong with the conventional vendor-partner reseller model and why reselling product is increasingly less advantageous. Every vendor needs to hear this....

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

Shifting Economic Conditions Prompt Channel Chiefs to Adjust Partner Strategies

How to Make Better Decisions on Go-to-Market Matters

FTC Revives Robinson-Patman Act, Presents Potential Challenges to the Channel

Palo Alto Networks’ Karl Soderlund on Challenging Complacency

2023: The Year of Conservation and Optimization

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More

Anitian Tag

Vendors Need an Outside-In Approach to Channel Programs

Podcast: Everything Wrong With the VAR Model

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice. Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download. Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers. Scroll Through Our Blog

Shifting Economic Conditions Prompt Channel Chiefs to Adjust Partner Strategies

How to Make Better Decisions on Go-to-Market Matters

FTC Revives Robinson-Patman Act, Presents Potential Challenges to the Channel

Palo Alto Networks’ Karl Soderlund on Challenging Complacency

2023: The Year of Conservation and Optimization

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time. Find Out More

Anitian Tag

Vendors Need an Outside-In Approach to Channel Programs

Podcast: Everything Wrong With the VAR Model

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More