Vendors need to recognize that they don’t have channel partnerships, but relationships that need cultivation and support to generate returns on investment....
The annual conference by Baptie & Co. proves once again why it’s the center of collaboration and networking for channel professionals....
Changes are coming, due in large part to the impact of technology evolution delivered by vendors and channel partners. We can and should look forward to the future with optimism....
The takeover of Whole Foods by Amazon rattled the retail grocery world, with many predicting legacy supermarkets already lost to the digital behemoth. The tech market is watching wearily as Amazon encroaches on its turf. It’s time to stop fearing Amazon and embrace it. ...
Thought leaders discuss Amazon, channel sales strategies, cloud computing, distribution, and more at the West Coast event....
The 2112 Group and Baptie & Co. have partnered to define and expand the evolution of niche and emerging channels with a new research project that culminates in the new Specialized Channel Focus conference....
A common question 2112 clients ask us is: “Who’s doing channel events well?” ...