Channel Development | Channelnomics

21 Aug 2017

Define Your KPIs Before Someone Does It for You

Getting out in front of success measures minimizes the potential of having others misinterpret channel value. ...

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14 Aug 2017

“Channel” Is a Business Term, Not a Tech One

Vendors need to broaden their interpretation of the channel and consider all of their route-to-market options....

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09 Aug 2017

Podcast: Channel Sales & Marketing

Channel Maven CEO Heather K. Margolis and 2112’s Larry Walsh talk about how sales and marketing need deep collaboration to create value propositions, generate customer demand and drive channel sales....

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07 Aug 2017

Living in the Future, Breaking from the Past

If Abraham Lincoln was correct when he said, “The best way to predict your future is to create it,” then more people need to get to the whiteboard – fast – because the future is now. ...

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27 Jul 2017

Podcast: The Power of Networks

Comcast Business’s Craig Schlagbaum talks about the power of networks and how carriers and cable companies are providing the foundation for technology and services innovation in the digital economy....

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19 Jun 2017

Amazon is Taking Over the World; Get Used to It

The takeover of Whole Foods by Amazon rattled the retail grocery world, with many predicting legacy supermarkets already lost to the digital behemoth. The tech market is watching wearily as Amazon encroaches on its turf. It’s time to stop fearing Amazon and embrace it. ...

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12 Jun 2017

Futurecasting Channels Starts with Understanding Existing Partners

Everyone knows the IT market is changing, and that will cause changes in the channel’s composition. Plotting the channel’s future state requires understanding the capabilities and capacities of existing partners. ...

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26 May 2017

Elevating Channel Effectiveness for the Cloud

Want an engaged channel? First, show partners the benefits of teaming up with you; then train them, communicate with them, measure their performance, and reward them. ...

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23 May 2017

Scale Matters, but the Channel has Size Limits

Finding that ‘just right’ size for your channel is sure to yield dividends....

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01 May 2017

Making Partner-Originated Sales a KPI

To help the channel fulfill its cost containment role, vendors need to focus more on partners’ selling skills and effort. ...

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11 Apr 2017

Helping Partners to Stop Being Unproductive

To help partners stay relevant, vendors need to guide them on what to sell – and how to stop selling products that are becoming obsolete ...

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21 Mar 2017

Instilling R&D Value Among Partners

To stay innovative, solution providers need guidance from vendors on how to leverage the informational resources at their fingertips....

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

Shifting Economic Conditions Prompt Channel Chiefs to Adjust Partner Strategies

How to Make Better Decisions on Go-to-Market Matters

FTC Revives Robinson-Patman Act, Presents Potential Challenges to the Channel

Palo Alto Networks’ Karl Soderlund on Challenging Complacency

2023: The Year of Conservation and Optimization

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More

channel development Tag

Define Your KPIs Before Someone Does It for You

“Channel” Is a Business Term, Not a Tech One

Podcast: Channel Sales & Marketing

Living in the Future, Breaking from the Past

Podcast: The Power of Networks

Amazon is Taking Over the World; Get Used to It

Futurecasting Channels Starts with Understanding Existing Partners

Scale Matters, but the Channel has Size Limits

Making Partner-Originated Sales a KPI

Helping Partners to Stop Being Unproductive

Instilling R&D Value Among Partners

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice. Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download. Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers. Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time. Find Out More

channel development Tag

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More