Ingram Micro and 2112 launch the Cloud Altimeter Project, an ongoing effort to measure channel transformation and facilitate partner success in the cloud era. ...
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Finding that ‘just right’ size for your channel is sure to yield dividends....
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Products are only a small piece of the security puzzle; we need to focus more attention on people, policies, and processes....
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Marketing guru Jennifer Anaya, vice president of marketing at Ingram Micro and head of Agency Ingram Micro, joins Larry Walsh to share how the most successful companies deliver superior marketing that attracts, informs and retains customers....
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Vendors that know how to interact with and incent influencers will have an edge over those relying only on badged resellers....
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Justin Crotty, Senior Vice President Channel Sales and Marketing at NetEnrich, joins Pod2112 to discuss the evolution of managed services in the cloud computing era....
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To help the channel fulfill its cost containment role, vendors need to focus more on partners’ selling skills and effort. ...
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To help partners stay relevant, vendors need to guide them on what to sell – and how to stop selling products that are becoming obsolete ...
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In this debut episode of the pod2112 podcast, Larry Walsh sits with Ixia’s Lori Cornmesser to discuss how network visibility and security helps partners and enterprises ensure networks deliver the performance needed in the next-generation, cloud-based era....
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‘Delighting’ is the key to transforming customers into advocates and resellers into partners. ...
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To stay innovative, solution providers need guidance from vendors on how to leverage the informational resources at their fingertips....
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Thought leaders discuss Amazon, channel sales strategies, cloud computing, distribution, and more at the West Coast event....
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