Ease of Doing Business Starts With Partners
If vendors want well-performing channel programs, they must seek out and remove the friction caused by complexity....
If vendors want well-performing channel programs, they must seek out and remove the friction caused by complexity....
Julie Parrish, chief operating officer at RedSeal and a technology industry veteran, joins Pod2112 to talk about the elements of sound decision-making and how managers can make better decisions that result in better outcomes....
Transformational trends are driving vendors to rethink their channel programs, but channel chiefs struggle with finding the right starting point. The answer: Start at the end and work backward....
Julie Parrish, a well-known channel veteran and current chief marketing officer of security vendor RedSeal, joins Pod2112 to talk about how channel pros can curate their careers to crossover into non-channel jobs. ...
To help the channel fulfill its cost containment role, vendors need to focus more on partners’ selling skills and effort. ...