Want an engaged channel? First, show partners the benefits of teaming up with you; then train them, communicate with them, measure their performance, and reward them. ...
Read MoreRead More
Ingram Micro and 2112 launch the Cloud Altimeter Project, an ongoing effort to measure channel transformation and facilitate partner success in the cloud era. ...
Read MoreRead More
Finding that ‘just right’ size for your channel is sure to yield dividends....
Read MoreRead More
Products are only a small piece of the security puzzle; we need to focus more attention on people, policies, and processes....
Read MoreRead More
Marketing guru Jennifer Anaya, vice president of marketing at Ingram Micro and head of Agency Ingram Micro, joins Larry Walsh to share how the most successful companies deliver superior marketing that attracts, informs and retains customers....
Read MoreRead More
Vendors that know how to interact with and incent influencers will have an edge over those relying only on badged resellers....
Read MoreRead More
Justin Crotty, Senior Vice President Channel Sales and Marketing at NetEnrich, joins Pod2112 to discuss the evolution of managed services in the cloud computing era....
Read MoreRead More
To help the channel fulfill its cost containment role, vendors need to focus more on partners’ selling skills and effort. ...
Read MoreRead More
Ingram Micro Cloud's Renee Bergeron joins Pod2112 to talk about the evolution of cloud computing, cloud marketplaces and how IT vendors and solution providers can chart their cloud strategies....
Read MoreRead More
To help partners stay relevant, vendors need to guide them on what to sell – and how to stop selling products that are becoming obsolete ...
Read MoreRead More
In this debut episode of the pod2112 podcast, Larry Walsh sits with Ixia’s Lori Cornmesser to discuss how network visibility and security helps partners and enterprises ensure networks deliver the performance needed in the next-generation, cloud-based era....
Read MoreRead More
‘Delighting’ is the key to transforming customers into advocates and resellers into partners. ...
Read MoreRead More