Bridget Bisnette has contributed to the IT Industry for more than 35 years. Her employers include global companies such as Cisco Systems, Riverbed, Standard Micro Systems, and AST Computers. Bridget unique background includes leadership roles in Sales, Marketing and Channels providing her with a trifecta of expertise across the go-to-market value chain.
She currently leverages her background at Bisnette GTM Services. She focuses on helping IT companies with their B2B GTM strategies. Her most recent work at Channelnomics focuses on guiding vendors through the process of understanding and managing their E:B Channel Functions internally. The goal is that the client develops a detailed understanding of their costs and bookings, enabling them to make better decisions on where and who to invest in, be it people, programs and/or partners.
Her previous corporate role at Riverbed: Vice-President of Global Channel Strategy and Programs and is building a new Global Commercial Sales Operation. In her first year at Riverbed she has led transformational initiatives including a complete restructure to the partner program called Riverbed Rise, partner value propositions, new digital experience for partners and a new Commercial Sales operation designed to grow Riverbeds business through and with partners. She has led an internal initiative to build a E:B model for Channel’s as a Business (CaaB) allowing Riverbed to measure productivity and profitability of the channel business model.
Prior to her current role, she spent 20 years at Cisco in numerous leadership roles Channels, Marketing and Sales. Her experience leading and operating global teams, managing distributed workforce with broad diversity profiles enables her global mindset.
Bridget’s industry recognition specific to Channels includes Channel Chief and Women of the Channel awards from CRN. She has spoken at numerous industry events specifically about navigating a career in the IT industry. She has acted as mentor for men and women in the tech community beginning at Cisco through her efforts in the Women of Impact, JUMP, and Women in Channels programs.