- May 6, 2022
- Posted by: Larry Walsh
- Category: Analyst Notes
Help for determining your ‘vendor value quotient’
If you haven’t measured partner satisfaction of late, you may want to make it a priority. The reason? A lot has changed since channel partners entered the pandemic. Now that they’re exiting it, channel partner priorities may not exactly align with your own. This could be a problem if your current and/or future plans involve leveraging partners to a meaningful extent.
Instead of gauging how satisfied partners are with your partner programs, however, now is the time to calculate your “vendor value quotient,” or VVQ. Akin to a partner value proposition, a VVQ is a measure that can help vendors determine if they’re currently as valuable to partners as they were three, four, or five years ago. With a better understanding of a VVQ, vendors can identify things that may be amiss with their partnering strategies and take proactive steps to...
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