What's the Difference Between an Alliance and a Channel Partnership?

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At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.

Question: Hey Channelnomics, how do alliances differ from channel partnerships? We’d like to expand the range of companies we engage, including global systems integrators (GSIs), but we want to better understand how their businesses differ.