- July 28, 2023
- Posted by: lmwalsh
- Category: News Articles
At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.
Question: Hey, Channelnomics, here’s a question: Our head of marketing is asking why we’re funding partner campaigns that don’t play up our brand or even comply with some of our marketing guidelines. Our CMO insists we’re throwing money away. Our channel teams, however, can point to business gains. This raises the question of whether or not our brand matters much now in a world of managed and cloud services. Does it? What about in the future?