- February 5, 2024
- Posted by: Channelnomics
- Category: Ask Channelnomics
![](https://channelnomics.com/wp-content/uploads/2024/02/Partner-Profitability-1110x550.webp)
At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.
Question: Partners say that they don’t make enough money on the sale of our products and services. They’re always looking for more margin. As a vendor, we often say we care about partner profitability. How should we respond to partner requests and grievances about profitability?
Answer: We hear the same thing from partners: Even the most lucrative products could have better profit profiles. However, that’s not necessarily a margin or discount issue, and Channelnomics has a unique position on this.
First, let's get some fundamentals out of the way.
Vendor Discounts Don’t Equal Profit: Vendors often talk about providing partners with profit on product sales thr...