The complexity of managing channel relationships has made adopting channel management systems a requirement for vendors. As companies seek to scale their partner ecosystems, the ability to integrate multiple systems effectively becomes crucial to achieving desired business outcomes.
A comprehensive channel management stack includes various applications, each designed to facilitate different operational aspects of the channel, from foundational processes to sales and partner enablement. Assembling such a stack, however, requires careful planning and an understanding of each component’s role in achieving operational efficiency and strategic alignment.