Business Guru Tom Peters on the Need for ‘Extreme Humanization’

As technology and circumstances push people apart, Peters says businesses need to help people get and stay connected

Technology is making the world move faster through analytics and automation. Businesses and individuals leverage the power of cloud computing and collaboration tools to interact without meeting face to face. In recent months, the value of these resources came to the fore as the COVID-19 pandemic forced businesses to shut down, send their staffs home, and initiate crash courses in socially separated working organizations. Even before the social unrest roiled the United States, business guru Tom Peters was thinking about the need for “extreme humanization,” in which businesses and people actively try to get closer through empathy and understanding. Peters argues that now, more than ever, we need humanization in our business world, communities, and politics. Peters, the author of several best-selling books, including “In Search of Excellence,” joins POD2112 to talk about the need for extreme humanization.

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