Menu
New Channelnomics research shows that customers are recalibrating IT spending, sourcing models, and priorities — ...
Facilitated by Channelnomics, the Finance Forum brought vendor and distributor finance leaders together to challenge ...
At an exclusive event in Miami, MSP leaders detailed how they’re applying AI to streamline operations, tighten ...
Confidence improves across North America and Europe, though growth expectations suggest a measured – not exuberant – ...
Partners are investing in their businesses. The question is whether vendors are presenting a return equation strong ...
Without clear attribution, even strong channel performance is difficult to defend. True attribution links partner ...
The channel’s value extends beyond revenue. When properly attributed, partners deliver growth, pricing discipline, and ...
The channel’s future isn’t about trade-offs; it’s about identifying positive-sum relationships and establishing ...
Ecosystems promise collaboration, but most channel programs are built for efficiency, control, and margin protection — ...
As hyperscaler marketplaces and AI reshape sourcing and delivery, vendors prioritizing equity over scale will capture ...
While vendors often overlook the value that partners create throughout the buyer journey, attribution models show the ...
AI is reshaping managed services as providers use automation to cut costs and boost efficiency. The managed-service ...
