CCC RECAP: Conservation, Optimization Take Center Stage in 2023

Channelnomics examines channel leaders’ priorities and expectations in the new year
By T.C. Doyle

Based on the results of our forthcoming Channelnomics Forecast 2023 report, “conservation” and “optimization” are likely to emerge as top priorities for channel leaders in 2023 — and perhaps 2024 as well.

Consider some highlights from the study, which Channelnomics previewed during the January Community Call.

When it comes to channel budget trends, just 39% of vendor channel leaders said their budgets for growing sales via partners will increase in 2023. This is a significant drop from the 78% of channel leaders that expected channel budget increases in 2022. By contrast, 45% of vendors told Channelnomics that their budgets would remain neutral in 2023, while 16% said they’ll see budgetary contraction. In 2022, 16% said their budgets would remain neutral, and just 6% said their bud...

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