Channelnomics

CCC RECAP: How Channel Data Management Can Remedy Poor Data Hygiene

Few IT vendors have the systems, processes, and discipline to collect, manage, and analyze data properly.
By T.C. Doyle

Given the amount of data at their fingertips, technology vendors should have all the information they need to develop more effective go-to-market strategies. But many still struggle to make informed decisions on a regular basis.

On June’s Channelnomics Community Call, we examined why in an engaging conversation on channel data management (CDM). In our discussion, Channelnomics COO Cindy Herndon zeroed in on what prevents top leaders from leveraging their data more effectively: poor data hygiene.

“To run an effective channel partner program, channel leaders need accurate and up-to-date information,” Herndon said. “The trouble is that few IT vendors have the systems, processes, and discipline to collect, manage, and analyze data from their various sales channels...

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