CCC RECAP: Why ‘Ecosystems’ Are Having a Moment

A decades-old business concept is suddenly new again, for good reason
By T.C. Doyle

April’s Channelnomics Community Call zeroed in on ecosystems and why something old feels new and different today. In addition, Channelnomics showcased some new things happening at Channelnomics and some things to look for on the horizon.

What's New About Ecosystems

Analysts, consultants, partners, and channel practitioners alike are all talking about ecosystems these days. Many are breathlessly enthusiastic about the business gains that could be achieved if they can unlock the value they believe is trapped within their partner programs and channel communities.

If you’re a channel leader for a vendor company that has worked with partners for any length of time, you might be wondering what all the fuss is about. Ecosystems, after all, have been with us since IBM partnered with Microsoft to deli...

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