- August 9, 2023
- Posted by: lmwalsh
- Category: Analyst notes
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Aims to improve transparency and attribution with new module
By Larry Walsh & Bryn Nettesheim
Impartner recently announced a new referral management module for its PRM platform. With this development, Impartner aims to formalize referral and influencer programs within a vendor’s partner ecosystem and acknowledges the importance of referral relationships alongside those of traditional channel partners.
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