Impartner Reimagines Referral Program Management

Aims to improve transparency and attribution with new module

By Larry Walsh & Bryn Nettesheim

Impartner recently announced a new referral management module for its PRM platform. With this development, Impartner aims to formalize referral and influencer programs within a vendor’s partner ecosystem and acknowledges the importance of referral relationships alongside those of traditional channel partners.

With the module, Impartner brings referral partners’ influence on the buyer journey into vendors’ partner program fold, according to the company’s Gary Sabin.

The module was designed to improve transparency and attribution. It allows vendors to capture referral details and attach them to opportunity records. This creates an audit trail to track attribution from initial referral to closed deal. Partners can log in to monitor their performance, ...