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Insights

Stay up to date with the latest channel insights from the experts at Channelnomics, including exclusive reports, tools, blogs, research and primers.

The channel is facing continued disruption and transformation in 2025. The convergence of economic pressures, ...
The Channelnomics Partner-Product Development Cycle prescribes the stages and partner engagement activity of the ...
Building partnerships with GSIs takes time, investment, and effort, but the returns are often worth the wait. At ...
Despite economic uncertainty and a softening in confidence, more than three-quarters of partners expect revenue and ...
The major cloud service providers — Amazon Web Services (AWS), Google Cloud, and Microsoft Azure — offer businesses ...
Managed service providers (MSPs) make money by delivering technology to their customers, but customers are increasingly ...
The complexity of managing channel relationships has made adopting channel management systems a requirement for ...
One-third of partners are cutting their marketing budgets in 2025 and want vendors to make up the difference in ...
Weak PC sales in the third quarter are signaling that the anticipated PC refresh cycle won’t materialize until 2025. ...
The incoming Trump administration intends to impose widespread tariffs on trade partners, including Canada and Mexico, ...
Through the AI Agent Ecosystem Program, Google Cloud is setting an example of how vendors can enable partners with ...
A technology alliance provides a strategic framework for fostering formal cooperation between complementary technology ...

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