Are You as Valuable to Your Partners Now as You Were Three Years Ago?

If you haven’t measured partner satisfaction of late, you may want to make it a priority. The reason? A lot has changed since channel partners entered the pandemic. Now that they’re exiting it, channel partner priorities may not exactly align with your own. This could be a problem if your current and/or future plans involve leveraging partners to a meaningful extent.

Instead of gauging how satisfied partners are with your partner programs, however, now is the time to calculate your “vendor value quotient,” or VVQ. Akin to a partner value proposition, a VVQ is a measure that can help vendors determine if they’re currently as valuable to partners as they were three, four, or five years ago. With a better understanding of a VVQ, vendors can identify things that may be amiss with their partnering strategies and take proactive steps to correct course before deeper problems arise.