ASK CHANNELNOMICS: Are Partner Tiers in Channel Programs Obsolete?

At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. “Ask Channelnomics” provides the answers to some of the most frequently asked questions we receive from vendors, distributors, and partners.

Question: Tiered channel programs seem like a thing of the past, the way the old channel operated. Do partner tiers in channel programs have relevancy and value in the service-based ecosystem channel of today, or are they obsolete?