ASK CHANNELNOMICS: Does Account Mapping Work?

At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. “Ask Channelnomics” provides the answers to some of the most frequently asked questions we receive from vendors, distributors, and partners.

Question: We often hear about account mapping services offered by companies such as Crossbeam, Revel, and WorkSpan. Do these services produce tangible benefits to vendors and partners?