ASK CHANNELNOMICS: What’s an Emerging Market?

At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.

Question: The technology market isn’t uniform. Different regions and countries have different total addressable markets and serviceable market potential. Smaller, less developed markets are often referred to as “emerging.” But what exactly is an emerging market? How can or should a vendor define an emerging market relative to a mature or developed one?