ASK CHANNELNOMICS: Who’s Responsible for Partner Profitability?

At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors. 

Question: Partners say that they don’t make enough money on the sale of our products and services. They’re always looking for more margin. As a vendor, we often say we care about partner profitability. How should we respond to partner requests and grievances about profitability?