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Vendors paying for people to work at partner organizations helps fuel growth, but partners don't see it as a ...
The marketplaces of hyperscaler cloud service providers may have some of the flavors of traditional distribution, but ...
When vendors enter managed services, they need to make choices on how they sell licenses to their partners and consider ...
Partners always reinvest in their businesses, albeit conservatively. In 2025, partner reinvestment is spiking as they ...
Incentives are a means of shaping partner behavior and performance; understanding their importance is essential to ...
It’s essential for vendor leadership to recognize the importance of the give-to-get system in the channel. At ...
Confidence among European partners is high, but they exhibit some reservations about how the year will unfold given ...
Global systems integrators (GSIs) are among the most sought after partners for their relationships with multinational ...
Channelnomics analyzed thousands of partner comments to identify the favorite features of channel programs. IT vendors ...
North American partners anticipate significant revenue and profit growth in 2025, driven primarily by strong demand for ...
Unauthorized sales through bad actors in the channel plague vendors partner programs and undermine customer experience. ...
Partner confidence has returned to good levels to start of 2025 as resellers, integrators and managed service providers ...
