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For the channel, 2024 is as daunting as it is promising. As the year unfolds, the technology sector is poised to ...
A transformational market shift is underway, reshaping how technology products and services are purchased by B2B ...
Channelnomics Premium At Channelnomics, we field questions about best practices, partner strategies, and channel ...
Concept describes how product maturation and value align with different partner types in the go-to-market equation. ...
Industry analyst firm Gartner says global IT spending in 2023 will top $4.8 trillion — an increase of 5.1% over 2022. ...
When it comes to implementing go-to-market (GTM) strategies to sell these IT services, vendors often choose to leverage ...
The IT industry has evolved rapidly over the past decade, including how it delivers, manages, and protects technology ...
Sales and marketing professionals live by the customer journey, the pathway buyers navigate to identify, evaluate, and ...
Channelnomics Premium At Channelnomics, we field questions about best practices, partner strategies, and channel ...
The technology industry is often seen as one of the last remaining Wild West zones of American business. In key ...
Channelnomics Premium At Channelnomics, we field questions about best practices, partner strategies, and channel ...
Ease of doing business is more important than profit potential for most partners. New Channelnomics analysis confirms ...
