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Incumbency protection is a long-standing practice among vendors that provides partners with a degree of security in ...
Going to market through channels is imperative for many companies that simply can’t cover the total addressable market ...
On the surface, the businesses of the IT industry’s intermediaries — distributors and technology services brokerages ...
Special-pricing opportunities address some limitations of marketplace transactions. B2B marketplaces are growing in ...
Third-party cloud marketplaces such as the AWS Marketplace, Microsoft Azure Marketplace, and Google Cloud Platform ...
Channelnomics Premium At Channelnomics, we field questions about best practices, partner strategies, and channel ...
Distribution is indispensable for facilitating channel sales, expanding market coverage, and mitigating go-to-market ...
In the world of IT sales, an economic impasse over subscription renewals divides vendors and their partners.
This is the second installment of a series on channel economics. Here, Channelnomics explores services and deliverables ...
While there’s ample optimism in the channel for 2023, challenges loom. Vendors are scaling back channel budgets and ...
A closer look at partner incentives and how they influence partner behavior. This is the first installment of a new ...
Vendors have their doubts as to whether these incentives effectively influence partner behavior.
