Channel chiefs and program managers believe artificial intelligence will radically transform their operations, but not always in areas where many people would expect.
Artificial intelligence promises to radically transform how businesses and individuals work. It will eliminate the drudgery of routine tasks and enable professionals to focus on higher-value activities.
In the channel, chiefs and program leaders are actively exploring ways to incorporate AI into operations and partner management. Their goals include automating processes to save time, delivering frictionless partner experiences, and uncovering new opportunities buried within the vast volumes of data generated by distribution and partner sales.
Much of the motivation behind this interest lies in limited resources and the high demands placed on channel organizations. Most teams struggle to process the volume of data entering their systems and convert it into actionable intelligence. Compounding the issue is the fact that the average channel account manager spends only 30% of their time interacting with partners. The rest is consumed by reporting and administrative tasks.
In a recent survey of 150 channel chiefs, Channelnomics asked what impact artificial intelligence will have on channel management strategies over the next two years. The responses revealed how participants expect AI to be applied to channel operations and processes and where they intend to focus investments and attention.
