Channelnomics Foundational Partner Enablement Framework (April 2021)

Partner enablement is a fundamental necessity in channel program operations and critical to go-to-market success. By empowering partners with information, skills, and resources, vendors increase the potential of achieving the results they seek when selling through various channels. Enabling partners, however, isn’t as simple as compiling marketing materials, compelling the completion of training, and releasing product. True enablement requires inverse planning that starts with the desired outcome and works backwards to identify the training, support, and information that will make partners effective. This foundational framework provides a means for planning structured partner enablement. It’s not intended to solve all enablement needs. Its purpose is inspirational, providing you with ideas for how to better enable partners – and, by extension, you – for success.