Closing the Product Readiness Gap for Partners

The Channelnomics Partner-Product Development Cycle prescribes the stages and partner engagement activity of the product development process.

When launching new products and services, vendors’ chief objective is time to market. The faster they get a new product in the field, the sooner they start generating revenue and recouping their development investments. Included in this timeto-market equation is getting partners on board and active with the new product.

The adoption of new products by partners isn’t automatic. To get partners on board with a new offering, vendors must educate, train and enable, provide support resources, sell partners on the product’s value proposition, and de-risk the goto-market process.