ASK CHANNELNOMICS: Are Partners Interested in Early-Stage Start-Ups?

Early-stage start-ups bring innovation to the market and need the channel to cover the addressable market, but they often lack the appeal and resources to make partnerships attractive and rewarding.

At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.

Question: Does Channelnomics have any insights on early-stage start-ups ($1M to $2M) and partner interest in working with them? Have you seen resellers, managed service providers (MSPs), and integrators pick up early-stage products successfully?