Impartner Reimagines Referral Program Management

Impartner recently announced a new referral management module for its PRM platform. With this development, Impartner aims to formalize referral and influencer programs within a vendor’s partner ecosystem and acknowledges the importance of referral relationships alongside those of traditional channel partners.

With the module, Impartner brings referral partners’ influence on the buyer journey into vendors’ partner program fold, according to the company’s Gary Sabin.