Microsoft Introduces Point-Based Program

The Channelnomics Brainstorm program ensures that channel professionals are never alone in solving problemsand exploring new ideas.  

As a route to market and sales model, the channel is well-defined. It doesn’t take much for a newbie to learn channel language, functions, and value propositions. Making channels work is a much different story. Even industry veterans are challenged in navigating complex finance, relationship management, business model, and technology issues that complicate the channel. 

Going it alone is cumbersome and fraught with pitfalls. Gathering information, conducting analyses, plotting programs, and making strategic decisions are daunting in the dynamic technology marketplace and channel. Smart channel professionals often seek the experience and counsel of peers and experts.