Next Tranche of Business Value to Come From Elegantly Tying Together Disparate Systems

Channel-oriented companies spearhead efforts to transform digital experiences for partners now, customers later.

Healthcare researchers have long argued that the single greatest advance in medicine won’t necessarily come from the adoption of breakthrough innovations or techniques, but from the consistent and thorough application of what’s already known. “Nothing would be more immediate or transformative,” researchers at Intermountain Healthcare say.

Many in technology are beginning to think similarly. This includes industry professionals who work in and around the technology channel responsible for the delivery, integration, and management of hundreds of billions of dollars of digital innovation annually. Rather than exhaust themselves chasing down the next big thing, more companies are taking a look at the disconnected, clunky, and otherwise difficult-to-use innovations that permeate businesses everywhere. These companies are working to break down silos between applications, develop consistent experiences across platforms, and provide partners — at least initially — with business-critical information in a single pane of glass to unleash a new wave of productivity and engagement.