The infusion of AI across HP's product categories will create more opportunities for partners to sell across the entire portfolio.
At the HP Amplify Partner Conference this week in Nashville, HP unveiled a series of new personal computers, printers, and collaboration devices – each infused with artificial intelligence and designed to work seamlessly with the others. The addition of these new products to HP’s already expansive portfolio is not just about embedding more AI at the endpoint. It’s about creating opportunities for partners to sell across multiple categories with offerings that deliver better customer experiences.
Through the One HP framework, HP is repositioning itself – and its partners – to deliver complete, persona-based solutions that span PCs, peripherals, print, services, and software. The goal is to shift both sales behavior and customer engagement toward outcome-driven value, with AI as an enabler, not the endpoint.
The challenge lies in getting partners to expand their view of market opportunities and sales capabilities, particularly in categories where they may have limited presence. To address this, HP has introduced new incentives designed to reward partners that sell complete HP solutions including PCs, printers, and collaboration tools.
This analysis examines HP’s “One HP” strategy as presented at its partner conference, how the company is operationalizing that vision through its go-to-market model, the implications for the Amplify partner program, and broader lessons for other vendors seeking to align cross-portfolio execution.
