Insights

Despite all the economic uncertainty and talk of a coming recession, the U.S. GDP surged forward by 4.9% in the third quarter (July to September), according to the U.S. Department of Commerce in its preliminary report on economic activity.

HP announced a major expansion of its groundbreaking Amplify partner program, consolidating its entire portfolio of solutions and services into one unified global platform.

Microsoft’s impressive first-quarter (July-September) performance shows the tech giant firing on all cylinders. Cloud services continue to drive Microsoft’s growth and create new partner opportunities.

With its AI PC Acceleration Program, Intel aims to catch up in the PC industry’s rapidly evolving AI computing landscape.

True channel professionals understand the power that partners bring to the go-to-market equation. However, many also believe motivating and shaping partner behavior involves offering monetary rewards and incentives.

The likelihood of a recession occurring in the next year has dropped below 50% for the first time since mid-2022, according to economists surveyed by The Wall Street Journal.

New Channelnomics analysis confirms what we’ve been saying for years: When it comes to partner engagement and program participation, ease of doing business (EODB) trumps revenue potential.

Incumbency protection is a long-standing practice among vendors that provides partners with a degree of security in retaining accounts over time.

California has signed two new rules into law this month, and they could have a significant impact on how technology vendors, including some of the world’s largest and most influential companies, report on their greenhouse gas (GHG) emissions

Partner relationship management (PRM) platforms have become indispensable for organizations to efficiently manage large, complex partner ecosystems.

Going to market through channels is imperative for many companies that simply can’t cover the total addressable market without partners’ capabilities, capacity, and cooperation.

For the past several years, cybersecurity has dominated the agenda for partner events, research projects, and vendor communications. But now cybersecurity is sharing the limelight (literally) with AI — generative AI in particular.

While many vendors are looking to shave a few points here and there from their channel compensation schemas, Nutanix is going in the opposite direction after discovering that its discounting and incentive policies dampen its partner profitability — particularly when selling hardware and software bundles.

Palo Alto Networks is rolling out major enhancements to partner profitability and predictability as part of its drive to incentivize partners to sell more products across its cybersecurity portfolio.

On the surface, the businesses of the IT industry’s intermediaries — distributors and technology services brokerages (TSBs) — appear quite similar.

AI has the potential to revolutionize how products and services are taken to market with partners. But before you sign off on internal plans to put AI to work in support of your go-to-market strategies, take a moment to understand how MSP partners are already leveraging the technology and how, they report, it’s being used by their customers.

Here’s a tale about becoming a victim of your own success and the repercussions of moving too swiftly. This lesson emerges from an unlikely source: the airline industry.

AI is having a moment. Across industries, companies are racing to incorporate artificial intelligence capabilities into their products and services. The promise of AI to deliver insights, automate tasks, and optimize operations is undeniably exciting.

B2B marketplaces are growing in terms of size, influence, and capabilities. Next year, sales are expected to reach $3.6 trillion globally. One estimate says 30% of all B2B transactions worldwide will be attributable to a marketplace.

The global economy is shifting under multiple pressure points like deglobalization and inflation, but it’s not necessarily careening into recession.

Third-party cloud marketplaces such as the AWS Marketplace, Microsoft Azure Marketplace, and Google Cloud Platform Marketplace are swiftly becoming preferred platforms for sourcing cloud services and application add-ons for businesses of all types and sizes worldwide.

Cisco has announced plans to buy security information and event management (SIEM) market leader Splunk for $28 billion cash in a move to bolster its security portfolio and increase revenue generated from software and services.

As part of an evolving trend across the channel, Mimecast has taken a substantial step to streamline and simplify the go-to-market journey with partners to improve customer experience and time to value.

Technology vendors face a challenge that threatens their ability to thrive and compete in indirect routes to market — the absence of a robust, comprehensive channel data management (CDM) strategy.

Hey Channelnomics, should I still be using the world “channel”? I hear “ecosystems” used more frequently nowadays and was wondering if they’ll subsume “channels.”