Insights

Change is often the catalyst for growth, and at Channelnomics, we’re embracing this change with open arms. We’re excited to introduce you to the latest additions to our team, and they’re all set to transform the way we operate and deliver our services. These new team members are pivotal to our ambitious plan to unveil groundbreaking offerings in the upcoming fourth quarter.

In an increasingly competitive business landscape, technology vendors are under pressure to optimize their go-to-market strategies. This includes getting the most out of their business partners.

The strategic partnership between Cisco and Nutanix aims to accelerate hybrid multicloud adoption by providing an integrated on-premises and cloud solution.

If there’s one thing that came across loud and clear at last week’s Partnership Leaders’ Catalyst conference in Denver, it’s the need to avoid confusing alliances and reseller channels.

Trend Micro is making a strategic move to capitalize on the booming managed detection and response (MDR) market by leveraging managed security service providers (MSSPs).

Partnership Leaders’ Catalyst conference has rapidly emerged as a premier industry event aimed at cultivating the next generation of channel leadership.

The shift to regional trade networks will create greater complexity for channel strategists and operators.

The technology industry is facing challenges as customers reduce their information technology spending and demand lower prices.

Channelnomics believes understanding partners’ compositions, models, and operational attributes is essential to building and maintaining sustained and productive go-to-market relationships.

The channel is global, enabling vendors to sell their products and services anywhere and everywhere. However, while the channel itself may be globalized, successfully entering new markets still requires local customization and strategy.

“Build a better mousetrap and the world will beat a path to your door” is a phrase often attributed to American intellectual Ralph Waldo Emerson.

Microsoft is pressing multiple AI-related initiatives that have significant implications for its global army of technology and channel partners.

Distribution is indispensable for facilitating channel sales, expanding market coverage, and mitigating go-to-market risk.

Distribution is indispensable for facilitating channel sales, expanding market coverage, and mitigating go-to-market risk.

Vodafone Business, the European telecommunications giant, selected AppDirect to expand its North America coverage and market share.

Dell has announced its new “partner-first strategy for storage,” which commits 99% of Dell storage sales to partners

Tech vendors big and small are extending key parts of their corporate environmental sustainability initiatives to their go-to-market channel strategies.

Impartner recently announced a new referral management module for its PRM platform.

Partnership underscores AI’s increasing ubiquity in IT infrastructure, services, and workflows for channel partners.

UCP for Azure Stack HCI combines Microsoft’s Azure cloud platform capabilities with Hitachi Vantara’s expertise in scalable on-premises infrastructure.

NetApp, one of several legacy hardware vendors transitioning to next-generation service- and software-based market needs, is evolving its channel partner program with the launch of Partner Sphere to better align with its strategic priorities around hybrid cloud, AI, and cloud data services.

Thirteen years ago today, Channelnomics was founded with the mission of providing solutions and perspective for channel professionals.

At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.

Recessionary conditions, inflation, and margin erosion are conspiring to put pressure on the channel to cut costs while maintaining high growth rates.

How tech vendors are extending corporate sustainability efforts to their partner networks and programs By